No matter what sort of business you run, be it strictly online, a traditional brick-and-mortar operation, or a combination of the two, knowing a little bit about how online marketing works can help you leverage the power of the Internet and social media to grow and fortify your business. Here are a few things you can (and should) be doing right now to move your business in the right direction.
A modern, well-designed, 100% responsive website is a must if you want your business to succeed. Keep in mind that the yellow pages are quickly becoming a thing of the past and that most people now find goods and services via search engines on their smartphones.
With that in mind, it would be well worth investing the time and resources to develop a truly responsive, search engine-optimized website that allows you to reach either a global or local market, depending on the current reach of your brand and its goods/services.
Part of good marketing is keeping your content fresh and compliant with current SEO trends. It is highly recommended that you work with profession content creators like copywriters and multimedia producers to ensure that your brand message rings through all your content creation efforts. The better your content, the higher the perceived value your products and services will have in the eyes of your audience.
An active, ever-growing email list is vital to any marketing effort. Even with the advent of social media, email remains the most powerful and effective marketing tool in any marketer or business owner’s chest. Staying in close, consistent contact with your customers and leads goes a long way toward reinforcing brand relationships and building trust with your audience.
Use one of the many online tools to help you maintain that consistency and easily communicate with your list. Analyze your metrics and tweak your email strategy to maximize opens, click-throughs, and conversions as you go.
Second only to email, your social media presence has immense ability to make or break your marketing efforts. This strategy combines the power of the previous three. It allows you to distribute your best content to a highly-targeted audience and even optimize for the types of conversions you are attempting to achieve.
Your social accounts should be linked in with your website, all of your content, and your email marketing efforts. Link to them everywhere, including any traditional print media you might use to promote your business. Feature your social channels prominently and link to them via QR codes or other scannable content that makes it easy for people to find.
This is just a surface overview of the kinds of things you can do to leverage what you already know about online marketing. Your job now is to find ways to implement and execute these ideas in a way that resonates with your audience. Companies like Kyani can help you tremendously in that arena. Be persistent and watch your numbers carefully. Doing so will help you make the necessary tweaks and changes to build a strong and profitable business.